CeraVe chose not to run an ad during the Super Bowl this year but capitalized on speculation about its potential return with a timely influencer push.

See the 'SNL' stars play fictitious heavy metal band, "Naumôre Dandruf," to help promote CeraVe's Hydrating Anti-Dandruff Shampoo and Conditioner.

Credit: Nordstrom; Original graphic by Kennedy Caldwell My mom is the kind of woman that never leaves the house without a ...