AI startup Hightouch has raised $80 million on a $1.2 billion valuation for marketing tools powered by machine learning and ...

Gen AI is a new and fast-moving technology. That leads to persistent misconceptions about what it can do—and what it needs to work successfully. Managers who buy into five key myths will be too slow ...

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

The digital marketing landscape is evolving at an unprecedented rate, and businesses must keep up with the latest innovations ...

Marketing and personalization startup Hightouch locked up an $80 million Series C led by Sapphire Ventures, minting it as a new unicorn at a $1.2 billion valuation.

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers ...

An important and familiar marketing and sales tool is the customer case ... There is another kind of case that serves as a valuable sales-enablement tool—a use case. A use case, often created for ...

Morningstar Quantitative Ratings for Stocks are generated using an algorithm that compares companies that are not under analyst coverage to peer companies that do receive analyst-driven ratings ...

Sensor technology is transforming everyone’s lives: whether by tracking our fitness, making our gadgets easy to use, and monitoring air quality ... Vice President Marketing and Business Strategy at ...