Can you protect a personal “aesthetic” or “vibe?” Social media influencer Sydney Nicole Gifford believes so, as she recently sued fellow social ...

Two influencers have entered a legal battle over a beige aesthetic on social media ... lawsuit alleging Alyssa Sheil replicated her "sad beige" aesthetic online. The two content creators promote ...

[5] This case, conveniently labeled the “sad beige” lawsuit, stems from the “sad beige” aesthetic both Gifford and Sheil have adopted as part of their personal brands.[6] “Sad beige ...

Powell tells PEOPLE why she made the switch and why she hasn’t totally abandoned the neutral aesthetic commenters ... She was soon dubbed a “sad beige mom.” But Powell, 29, never expected ...