Explore how B2B brands can measure experiential marketing using pre-event testing, real-time feedback, and post-event metrics to prove ROI.

Anyone who's been watching marketing industry trends over the past few years will have noticed a shift away from traditional advertising toward what some believe to be a "new" sector of marketing: ...

When staffing an event, one size does not fit all. Corporate events and experiential marketing programs for brand engagement have vastly different goals, audiences, and execution strategies.

That’s why the rise of experiential marketing, also known as event activation, is such a fascinating development. It represents not just a change of style but a change of mindset in the art of ...