These free online tools let you skip the setup and start tracking your money right away. Many, or all, of the products featured on this page are from our advertising partners who compensate us ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively. Learn more!

In part three, the final part of this series, we examine four more disappointments in which the return on investment (ROI) remains well behind the price paid in acquiring the company.

Your CEO's top priorities (think ROI) get a boost when you cut customer acquisition cost (CAC)—and as a marketer you hold the key to unlocking growth. Lower CAC means more resources for innovation, ...

After about two years of the generative AI (GenAI) wave, the big question is: What is the ROI, and how do we measure it? It's not just about AI's capabilities but also the value and risks.

A new Deloitte survey shows ROI on gen AI is not coming as quickly as hoped, but interest and excitement remain high. Nevertheless, CIOs need to identify and overcome barriers to large-scale ...

It often underperforms in reach, engagement and ROI, leaving opportunities untapped ... For example, a single webinar could yield blog posts, LinkedIn threads, infographics and short-form videos ...

ROI is a simple metric to you discover your profitability. Every thriving business relies on a robust return on investment (ROI) to help gauge whether its investments are yielding a profit ...

The European Council has set the goal for the EU to cut its greenhouse gas emissions by at least 55% by 2030, compared to 1990, and become climate neutral by 2050. By the European climate law, these ...

That may seem obvious, but writing compelling content is harder than it looks. Luckily, an infographic by Campaigner gives actionable tips on how to write great emails. For example, 69% of email ...