These free online tools let you skip the setup and start tracking your money right away. Many, or all, of the products featured on this page are from our advertising partners who compensate us ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively. Learn more!

In part three, the final part of this series, we examine four more disappointments in which the return on investment (ROI) remains well behind the price paid in acquiring the company.

Your CEO's top priorities (think ROI) get a boost when you cut customer acquisition cost (CAC)—and as a marketer you hold the key to unlocking growth. Lower CAC means more resources for innovation, ...

After about two years of the generative AI (GenAI) wave, the big question is: What is the ROI, and how do we measure it? It's not just about AI's capabilities but also the value and risks.