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1. Reimagine the ROI of customer service. The true value of AI-first customer service goes beyond cost reduction; it enhances support quality, scalability, and overall business impact. Savvy ...

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After about two years of the generative AI (GenAI) wave, the big question is: What is the ROI, and how do we measure it? It's not just about AI's capabilities but also the value and risks.

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In part three, the final part of this series, we examine four more disappointments in which the return on investment (ROI) remains well behind the price paid in acquiring the company.

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