The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

Beyond the brand’s magnum opus Reese’s Cup, in order to continue to garner the market share and attention of new audiences, ...

We're leveling up this monkey bread or pull apart bread by adding some Reese's cups and a drizzle of peanut butter. This is the best monkey bread you'll ever try!

Hershey is expecting “significant pressure on earnings” from stubbornly high cocoa prices but still expects an acceleration in sales revenue.