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Heading into the Miami Grand Prix, Scuderia Ferrari and IBM are releasing a new app intended to enhance the fan experience through ever-evolving generative AI. With plenty of eyes on the sport and ...

Formula 1 continues to grow on a global scale, and one of its biggest and most iconic brands is taking an important step to help connect its 400 million-plus fans. Scuderia Ferrari HP and IBM ...

These AI-powered features aim to bring fans even closer to all the Scuderia Ferrari HP action from race weekend and include: AI-generated race summaries: Post-race recaps of the Scuderia Ferrari ...

In a move set to redefine digital engagement in motorsports, IBM and Scuderia Ferrari HP have unveiled a redesigned mobile app that integrates generative AI to create a deeper and more interactive ...