CMO Scott Utke discusses how the grape growing giant is looking to better appeal to groups like millennials with new ...

If you’ve been on the internet recently, you’ve likely encountered Bryan Johnson’s meticulously optimized, data-driven quest ...

Jordan’s husband and wife duo Pete and Kelly Holzer teamed up to make a Bloody Mary mix that would capture the hearts and taste buds of Minnesota. The duo formally ...

To equip marketers with deep insights into TikTok's community’s evolving wants and needs, the platform issued its annual ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

Nick Vehr is the founder and CEO of Vehr Communications, a Cincinnati-based marketing and public relations firm. A lifetime ...

In keeping with the modern norm, the field will be a mix of sleek prototypes and showroom ... “To us, it’s just a perfect example of someone coming here, using motorsports as a platform ...

The storm dumped snow and sleet on Tallahassee, and much of the wintry mix was more icy than powdery ... "Tally PD hates fun," wrote Barstool FSU, for example. Lisa Lewin, a parent of two FSU ...

For example, if one product stops selling as well, you can more easily pivot to focus on other product offerings. To understand how the marketing mix works, let’s look at the global coffee chain ...

7. If after your EQ-ing, your individual track sounds too degraded when you solo it, don't worry, it is all about how it sounds in a mix. You might well have cut the body out of a drum loop, for ...

The singer-songwriter, who found fame as a member of the girl group Little Mix on the UK’s “The X Factor,” shared her account about a date she once went on with Styles in a recently ...

Data-driven marketing ensures that decisions are based on measurable outcomes rather than assumptions. For example, a business may use A/B testing to decide which email subject line generates higher ...