The addition of soccer superstar Lionel Messi has helped boost the league, and the upcoming 2026 World Cup is expected to ...

While soccer reins supreme globally, the sport is still in its early stages of fandom in the U.S., where professional ... Zola Short, senior director of soccer sports marketing at Adidas North ...

The U.S. soccer training market is witnessing a significant shift toward data-driven training and performance analytics. Clubs, academies, and independent training programs are integrating wearable ...

The National Women's Soccer League was once the lone professional women's league in North America. But others have more recently jumped into the market, including the USL's Super League and the ...