Getting product and marketing teams on the same page is critical for a ... April Dunford's positioning framework, outlined in her book Obviously Awesome, has inspired most of my work at SharpStance.

In turn, that helps to create customer commitment to your business. A well-formed framework should give all company stakeholders—from Product and Marketing to Sales and Customer Support—a better sense ...

Research from American Banker finds banks are top AI users and plan to stay at the top for the future. But can rising costs ...

Naomi Walkland believes the best marketing doesn’t shout – it listens. The Motorway marketer explains how empathy, insight ...

Following an initial campaign to boost its B2B marketing efforts using LinkedIn, Therapedic International is building on the ...

On May 9, Huawei Cloud successfully hosted its APAC Partner Summit 2025 in Thailand, centered around the theme 'Go Together, ...

Most organizations still operate with disconnected teams, which can cost businesses significant revenue opportunities. RevOps ...

The best B2B marketing and branding strategy is to position your company as the go-to authority in your space. This means ...

Great brand content starts with a clear POV, message, and purpose. Here’s how to master your messaging to create better, more ...

Chia Der Juin, managing director of the Monetary Authority of Singapore (MAS), noted that global regulatory bodies such as ...