Ditch generic buyer personas! Discover a powerful framework for understanding what moves the needle for your audience and ...

Getting product and marketing teams on the same page is critical for a ... April Dunford's positioning framework, outlined in her book Obviously Awesome, has inspired most of my work at SharpStance.

In turn, that helps to create customer commitment to your business. A well-formed framework should give all company stakeholders—from Product and Marketing to Sales and Customer Support—a better sense ...