LeBron James has partnered with Mattel, Inc. to create a toy model in his likeness, which will be the first Ken doll to feature a pro athlete.

Mattel and Barbie honored LeBron James with a custom Ken doll. See how to get yours when it drops in April and why it’s more ...

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...