Primark fans have hailed the "amazing" and "forward thinking" new range of adaptive clothing designed to allow people to ...

Clothing ranges made specifically to work alongside additional needs like stoma bags and wheelchair use are few and far between. When they are, it’s a godsend the government could only wish to emulate ...

Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

Last week, Primark launched a permanent range of adaptive clothing, which follows its introduction of adaptive underwear in January 2024. Shani Dhanda is an inclusion accessibility specialist and ...

British High Street giant Marks & Spencer (M&S) has appointed former-Boohoo boss John Lyttle to lead its clothing, home, and ...

Following the debut of adaptive women’s underwear in 2024, Primark has expanded its offerings of clothing for disabled people ...

Whether you're in a relationship, happily single, or simply looking for an excuse to spoil yourself, there's a wealth of romantically themed food, clothing and accessories to choose from. Primark ...

Lyttle will succeed Richard Price, who helped mastermind the retailer’s fashion rebound, forging deals with Sienna Miller and ...

Primark’s adaptive clothing range has been thoughtfully designed in collaboration with disability ... [+] organisations and consumer focus groups. Features such as easy-to-use fastenings ...

LONDON — Primark has teamed with Victoria Jenkins, the founder of Unhidden Clothing, on a 49-piece adaptive clothing range for men and women that will go on sale from Jan. 28. The collection will be ...