Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

With the chilly winter weather and icy mornings continuing, shoppers have been rushing to get their hands on Primark's £17 knitted jumper that "everyone is obsessed with". The high street ...

It is a pretty common fact that high street favourite Primark is famous for its pyjamas. Releasing different styles and patterns depending on the season is a Primark trademark - and they've done it ...

Thankfully for us, Rita Ora is currently leading the summer trend charge while at her second home in New Zealand, and there’s one tiny bikini she can’t get enough of. Rita looks absolutely ...

Whether it be a statement pair of earrings, a set of sleek sunglasses or in Rita Ora’s case ... tee from her upcoming new collection with Primark and accessorised with a set of leopard print ...

Rita Ora shares 'unhinged' behind-the-scenes snaps after co-hosting Dick Clark's New Year's Rockin' Eve 2025 Before hosting the event, Rita reflected on hosting a live television event during a ...

It's been a minute since Rita Ora shared bikini pics. The artist is no stranger to a social media swimwear snap, regularly treating her followers to an inside look at her exotic getaways and her ...

It's been a minute since Rita Ora shared bikini pics. The artist is no stranger to a social media swimwear snap, regularly treating her followers to an inside look at her exotic getaways and her beach ...

When it comes to defining Rita Ora's signature style ... Rita's top and jeans are from Primark! Specifically, her upcoming collection with the high street retailer. While there is no confirmed ...

When it comes to defining Rita Ora's signature style, you'd be hard-pressed to limit ... Rita's top and jeans are from Primark! Specifically, her upcoming collection with the high street retailer.

PRIMARK'S viral slouchy jumper was one of the must-have fashion ... But no matter what, Primark always delivers. Now, Rita Ora is leading the charge, showing that you can snag a designer-worthy ...