Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

Fashion lovers are raving about a "gorgeous" £16 Primark jumper that looks like a style you'd find in Zara. Social media users were charmed after Molly Paris (@Mollyparisstyle) flaunted the ...

Fashion fans love a "gorgeous" £16 Primark jumper that looks like it "could be Zara". Stylish shoppers fell for the cosy style after Molly Paris (@Mollyparisstyle) showcased the jumper on her ...

But no matter what, Primark always delivers. Now, Rita Ora is leading the charge, showing that you can snag a designer-worthy look without spending a fortune at high-end stores. While Rita’s not ...

But no matter what, Primark always delivers. Now, Rita Ora is leading the charge, showing that you can snag a designer-worthy look without spending a fortune at high-end stores. While Rita’s not ...

The high street chain's £17 knitted jumper sold out in stores across ... But no matter what, Primark always delivers. Now, Rita Ora is leading the charge, showing that you can snag a designer ...

With the chilly winter weather and icy mornings continuing, shoppers have been rushing to get their hands on Primark's £17 knitted jumper that "everyone is obsessed with". The high street ...