In low light conditions, or when scientists are reading over other people’s shoulders ... It’s hard to predict where your poster will be placed, so make sure your choices work in different settings.

You will find posters everywhere. They are on the side of buildings, in shop windows, on the side of roads, on bus stops and even on buses. Choose a short, simple and catchy headline for your poster.

After reading the title of your poster and maybe a few supporting lines, most people will make a quick decision whether to approach for a closer look. Naturally, they will be drawn to visual ...