From a modest indie horror game to a multi-platform entertainment franchise, Poppy Playtime and its enigmatic mascot Huggy Wuggy are rewriting the rules of transmedia success.

Even the most staunch collectible fans would never want to play with any of the toys in Poppy Playtime. Some may be more menacing than others, but all of them can kill you before you can even blink.

Poppy Playtime is the next video game series ... whether it’s a sharp-toothed dinosaur, empty eyed plushies, or a murderous ragdoll teacher. The plot and characters for the film adaptation ...

Poppy Playtime is Playtime Co’s doll line, only the Poppy Playtime you encounter is more sentient than your average doll. She enlists your help to free the Playtime Co. from the clutches of a ...