We have heard before about how coffee giant Starbucks (SBUX) plans to revitalize its brand image. But new CEO Brian Niccol has been starting to ...

As Starbucks Corp. tries to turn things around this year, executives on Tuesday said lots of smaller moves were adding up to a bigger payoff, even as it prepares for job and menu cuts and tries to ...

Complete with an emerald-tinted lid and matching straw, this tumbler is the perfect […] The post When Is the Next Stanley ...

Attention Starbucks fans! Costco has restocked the company’s cult-favorite beverage called the Starbucks Pink Drink. The popular Strawberry Acai refresher is made with a blend of strawberry, açaí, ...

In an era of rapid market shifts and heightened uncertainty, strategic rebranding is more crucial than ever. However, companies must carefully balance change with continuity, ensuring their new ...

By Julie Creswell Since taking over as chief executive of Starbucks last fall, Brian Niccol has tried to come up with fixes for the many challenges facing the coffee giant. One of his top goals ...

Starbucks tested out “panic buttons” at five locations to protect baristas during unsafe situations, the company says. The java giant has instituted a new set of store rules under freshly ...

Copyright 2025 The Associated Press. All Rights Reserved. A Starbucks Coffee sign on Thursday, Jan. 16, 2025, in Houston. (AP Photo/Ashley Landis) Updated [hour ...

Starbucks wants to entice customers to stay. Its vibe shift is a work in progress. © 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes ...

NEW YORK - AUGUST 5: Beverage cups featuring the logo of Starbucks Coffee are seen in the new ... [+] flagship store on 42nd Street August 5, 2003 in New York City. The Seattle-based coffee ...