We have heard before about how coffee giant Starbucks (SBUX) plans to revitalize its brand image. But new CEO Brian Niccol has been starting to ...

From the price of menu items and available merchandise to tipping and earning rewards, you might be surprised by the ...

Attention Starbucks fans! Costco has restocked the company’s cult-favorite beverage called the Starbucks Pink Drink. The popular Strawberry Acai refresher is made with a blend of strawberry, açaí, ...

In an era of rapid market shifts and heightened uncertainty, strategic rebranding is more crucial than ever. However, companies must carefully balance change with continuity, ensuring their new ...

The company logo for the travel website Tripadvisor hangs at the company's headquarters in Needham, Mass., in 2017. (Steven Senne / Associated Press) ...

Coffeehouse chain Starbucks (NASDAQ:SBUX) reported revenue ahead of Wall Street’s expectations in Q4 CY2024, but sales were flat year on year at $9.40 billion. Its GAAP profit of $0.69 per share ...

By Julie Creswell Since taking over as chief executive of Starbucks last fall, Brian Niccol has tried to come up with fixes for the many challenges facing the coffee giant. One of his top goals ...

Starbucks tested out “panic buttons” at five locations to protect baristas during unsafe situations, the company says. The java giant has instituted a new set of store rules under freshly ...

Copyright 2025 The Associated Press. All Rights Reserved. A Starbucks Coffee sign on Thursday, Jan. 16, 2025, in Houston. (AP Photo/Ashley Landis) Updated [hour ...

Starbucks is bringing back perks like free refills for in-house customers and a condiment bar. The company is also reversing its open-door policy, requiring customers to make a purchase to use the ...

The barista didn’t look very happy. A few minutes earlier, I had walked into Starbucks and ordered a Brown Sugar Oat Milk Cortado, my new go-to drink. I thought I had indicated I wanted the ...

There are two pink Starbucks drink hacks that are taking the internet by storm. The first is a take on the iced chai latte, with added pink strawberry foam, chopped strawberries, and a cute heart cake ...