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Piero Ferrari's reassurance to the Tifosi about Hamilton
For Piero Ferrari, the arrival in Maranello of Lewis Hamilton has been a long time coming, and a dream finally realized.
Enzo Ferrari's son opens up on first meeting with Lewis Hamilton 10 years ago - as he reveals when he believes the Brit decided to join the team
Ahead of Hamilton's maiden outing for the Scuderia, Piero Ferrari detailed first meeting with the Brit back in 2014 after he ...
Piero Ferrari Stunned By Lewis Hamilton's Fan Welcome At Maranello - 'True Passion Struck Me'
Piero Ferrari, the son of legendary Enzo Ferrari, was left stunned by the overwhelming reception Lewis Hamilton received from the Tifosi upon his arrival at the ...
This Is How You Sell a Ferrari
A sales guru on the key to moving big-ticket items: resist the urge to maximize the value of every sale.