A regularly updated list of brand activations, parties, experiential campaigns, and events happening around Big Game weekend.

Even better, it’s quite easy on the wallet — especially in India, where you can grab a bottle of rum for INR 1000 or less. Here’s our pick of the lot. Sometime beginning in the mid-17th century, ...

This is due in part to effective marketing campaigns by Bacardi and Captain Morgan and to how much the drink changes based on the rum being used ... and Mexican Coke that comes in tall glass bottles ...

“Captain Morgan is taking Bourbon Street to another level, and as far as legends go, it takes one to know one,” said T-Pain ...

Unsurprisingly, this brand would rather football fans congregate on a street named for the sugarcane-based spirit The post Captain Morgan and T-Pain are transforming Bourbon Street into ‘Rum Street’ ...

Victor Cruz, on behalf of Captain Morgan, took the time to speak with ... make New Orleans’ spirit come alive. As soon as the ‘Rum Street’ flag is hoisted, be on the lookout for chances ...

“Not a lot of people are expecting a lot from us. A lot of people are writing us off,” Wales captain Morgan said. “It drives us on a little bit as a squad, wanting to prove people wron ...

After Ludacris takes the stage at Shaq's Fun House on Friday, the rapper will perform Sunday at On Location's Super Bowl ...