The rise of artificial intelligence (AI), digitalisation, wider adoption of tools for marketing automation, and numerous other technologies have significantly reshaped the world of pharma for the ...

go head-to-head to discuss marketing within a regulated industry. This is an area where only ‘approved emails’ from pharma sales reps to HCPs have historically approached standard practice ...

As Moderna maps out a more cautious future amid lower-than-expected sales of its current products, the company is bolstering ...

While marketers know that an omnichannel approach can deliver a more seamless brand experience, many pharma companies are still in the early stages of implementing fully integrated omnichannel ...

The Federal Circuit left in place a pair of orders blocking two competitors of Regeneron Pharmaceuticals Inc. from marketing ...