If you buy something, we may earn an affiliate commission. Scroll on to see the best perfume trends of 2025 and shop our editors’ picks. Plum isn’t the only fruit getting its flowers this year.

While chocolates, flowers and jewelry are classic — and basic — choices for Valentine’s Day, perfume or cologne is the most thoughtful gift you can give for the holiday. Whether they prefer ...

Where the aroma of the sea mingles with pine at the place where water meets forest, trees are heavy with fruit and the grass is verdant with fragrance. That, gentlemen, is how perfumers see the world.

The Wicked star has a new fragrance in her popular line, called Cherry Eclipse, and the The Dreamglow Collection coming to Ulta Beauty on Jan. 26. Grande’s previous beauty launches have ...

It’s the romantic gestures that make a love story truly magical: the sweet surprises, the thoughtful acts, the way someone ...

Many of them, including This Works’ signature Deep Sleep fragrance, are created to the highest scientific spec in order to achieve maximum efficacy. “At This Works, assessing the impact of an aroma ...

When it comes to beauty categories, there is nothing as deeply personal as fragrance. It’s linked to our memories and can change our mood, and unlike skincare, makeup and haircare, it’s more about how ...

Of all the beauty products in the world, fragrance is my favorite — especially those containing a strong note of vanilla. Yes, yes, I know. The scent can be at times…well, vanilla; sometimes ...

Canadian photographer set a new Guinness World Record for the deepest underwater photoshoot at 50 meters on the Hydro Atlantic shipwreck. A Canadian photographer has achieved a remarkable feat by ...