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How Tim Cook helped Apple out of Trump’s tariff storm — for now
Apple’s CEO Tim Cook spoke to Commerce Secretary Howard Lutnick last week about the potential impact of the tariffs on iPhone ...
Whatever Trump decides on tariffs, Apple and Tim Cook lose
Online safety advocate Lennon Torres keeps finding herself disappointed by the trailblazing CEO, especially his donation to ...
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Tim Cook Has a Strange Obsession
Apple CEO Tim Cook is far from giving up on virtual and augmented reality headsets, a gadget category that has been rife with ...
Tim Cook ‘cares about nothing else’ than beating Mark Zuckerberg to a pair of truly smart glasses: ‘It’s the only thing he’s really spending his time on from a ...
Apple and Meta have been pouring significant capital into augmented-reality “smart glasses.” One source told Bloomberg that ...
Apple CEO Tim Cook 'obsessed' with Apple's next big bet, here's what it may be
Apple’s CEO is laser-focused on one thing: making sure Apple beats Meta to market with a pair of smart AR glasses that ...
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Did Tim Cook orchestrate Apple’s tariff break? What we know
While Trump insists that these exemptions are only temporary, it appears that this pivot might have been the work of Apple ...
Apple smart glasses are Tim Cook's "grand vision"
Apple CEO Tim Cook has a grand vision for the future of face-worn wearable tech, and it apparently revolves around smart ...
‘A Top Priority’: Tim Cook’s Obsession with AR Glasses Shapes Apple’s Vision Pro Roadmap
Read about Apple’s plans to develop two new Vision Pro models, as well as the company’s focus on creating augmented reality ...
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Why Apple CEO Tim Cook is uniquely positioned to navigate a global supply chain meltdown
And although Apple is in an unenviable position, he says that Cook is uniquely suited to meeting the moment. “The reality is that no company is more in ... “The one thing about supply-chain ...