Caitlin Clark signed a record eight-year Nike deal worth $28million in April. The bumper contract is the richest in women’s ...

The sports business beat was wicked busy in 2024. Here, reporter Demi Lawrence shares 5 of the year's biggest stories.

End of Year Scores specials ahead of Boxing Day this week, and we’ve found some of the best-selling items starting at just $9 ...

Below is Sports Illustrated's Kicks On SI's list of the ten best post-holiday sneaker deals of 2024. adidas AE 1 Low "Nick's ...

According to The Assist Network, Nike took a $27 billion hit to its market value after a lackluster sales quarter, with many crediting the loss to a lack of focus on Clark's brand.

One young fan's Christmas Day was made after getting Paige Bueckers' Nike PE shoes, and Bueckers loved the fan's response.