Rutgers men's basketball stars Ace Bailey and Dylan Harper on Thursday signed a name, image and likeness (NIL) endorsement ...

Freshly-minted USC signee Jazzy Davidson, one of the top prospects in the 2025 signing class, also inked a lucrative NIL deal ...

LOS ANGELES (AP) — UCLA athletic director Martin Jarmond has had his contract renewed through 2029. The university announced ...

The 2024-25 Nike City Edition uniforms are here! Following their debut in the inaugural in-season competition, they are back ...

Alibaba, which operates the Taobao and Tmall e-commerce platforms, said 45 brands – including Apple, Nike, and Chinese ...

Cooper Flagg entered the college circuit as the best player in the nation, after rejecting offers from programs like Kansas, Michigan, UCLA, UConn and more.

Late Sub host Claire Watkins talks NCAA basketball's season start before diving into this weekend's 2024 NWSL Playoffs ...

Paige Bueckers is taking her shoe game to the next level and making history in the process. The Paige Bueckers x Nike GT ...

According to Nice Kicks, Nike sent Vanessa an apparel package inspired by Kobe with an 8-in-24 logo as well as the quote, “Job finished”: Nike sent Vanessa Bryant a special Kobe-inspired ...

Nike executive John Slusher is moving into the Olympic world to head the commercial arm for the 2028 Los Angeles Olympics. Slusher on Wednesday was named CEO of U.S. Olympic and Paralympic Properties, ...

JuJu Watkins entered her freshman campaign with a ton of hype. Billed as the top high school player in the country, she didn't disappoint. Like Hidalgo, she was a First Team All-American, and was also ...