LeBron James found himself at the center of an unexpected moment involving a young fan during a recent Lakers game,. The ...

While he eventually signed with the swoosh, James told NFL brothers Travis and Jason Kelce on their podcast New Heights that ...

Perhaps no other professional athlete in the United States sports landscape capitalized on and realized their hype more than ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million ...

LeBron James spoke on the New Heights podcast with Jason and Travis Kelce. When talking about Bronny James' recent jump to ...

Los Angeles hosted its first NBA game since the devastating fires broke out last week, but it didn’t feel like much of an ...

Professional athletes make millions on the field and off of it from lucrative endorsements, brand partnerships, and ...

Anta's trade growth grew 1,901 percent year-over-year on StockX and Saucony was ranked among the top five fastest-growing ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

LeBron James, one of the biggest stars in American sports, makes quite the impact on his legion of fans. During the Los ...

LeBron James has ... their best to take the Lakers deep into the playoffs. They will need to make another move or two to be true contenders. James is averaging 23.8 points, 7.7 rebounds, and ...

The Lakers fell to the Houston Rockets and Dallas Mavericks in a two-game road trip to Texas, where star forward LeBron James contributed two double-doubles. Los Angeles will look for the ...