The perfect "unrecognizable makeup" starts with a glowy base. This everyday invisible SPF 30 primer will not only give skin a ...

Tarte's Shape Tape concealer is a cult-favorite here at PureWow for the way it easily blends into skin and completely covers ...

In Selena Gomez’s world, blush is a big deal. Her makeup brand, Rare Beauty, has been launching cult-loved formulas in the ...

A TikTok trend poking fun at how conservative and Republican women do their makeup has gone viral, and proved to be divisive.

Over the past three years, makeup provocateur Isamaya Ffrench has built a beauty universe that breaks the mold—her brand, ...