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Running an organization with a single brand identity vis-a-vis one with multiple brand identities is two completely different ball games. Companies like Apple, Nike, Under Armor, and Microsoft ...

Persuasion is both art and science—but above all, it’s a reflection of how well we understand people. And that, in marketing, is where the real power lies. Forbes Communications Council is an ...

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At the NewFronts, executives said that generative AI tools are “are going to help mark a new era of creativity” that ...

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Marketing data will surpass health data as a leading signal for pharma advertisers Asaf Evenhaim, CEO, Crossix, explains that “connecting HCPs and patients to essential and timely education has ...

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