A foreign YouTuber enjoys a spicy Buldak Ramen mukbang. The post-pandemic popularity of these ... In 2012, South Korea’s Samyang Foods unveiled the nation’s first ramen to feature the SHU scale—Buldak ...
According to Numerator, Samyang's ability to captivate the Gen Alpha demographic stems from its innovative use of social media platforms like TikTok and its viral campaigns, such as the "Buldak ...
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