Listen to more stories on the Noa app. The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern California. That small space ...

“The level of saturation is off the charts”, Ren Ng, a computer scientist at Berkeley, told Nature. Only five people have seen the mysterious new color — baptized ‘olo.’ But it’s like ...

Verde Agave Lucido, a color-shifting paint, is exclusive to Lamborghini’s Ad Personam program. This particular Revuelto has been driven just 1,130 km (702 miles) and costs nearly $800,000.

You'll note that none of those is purple. Bup bup bup — no, violet is actually a completely different color, scientifically speaking. Like all other colors in the spectrum (and hence in the ...

Billions of Apple devices are used in the world daily, and it’s important for their quality to be consistent. Graduating color science master’s student Andrea Avendano Martinez will be helping do just ...

We’ve broken down the best sneaker color trends you’ll be sure to see everywhere this year. Plain white leather sneakers are no longer dominating womenswear. Instead, high doses of color have ...

A team of researchers says there's a new color in the atmosphere. But here's the deal: You can see it only by being shot in the eye with a laser. Scientists at the University of California ...

They used Google Trends to pinpoint the most popular color-related terms per state over the past 12 months. The painting organization also examined color psychology to speculate why people might ...

With color! The SS25 runways were awash with a number of eye-catching hues from powder pink to butter yellow and sky blue. And along with spring's penchant for pastels, neutral shades of tan ...

But now, for the first time, scientists say they’ve broken out of that familiar spectrum and into a new world of color. In a paper published on Friday in Science Advances, researchers detail how ...

While soothing tones like Pantone’s Mocha Mousse color of the year pick might bring a sense of calm, consumer design trend forecaster WGSN and color partner Coloro are predicting that by 2027 ...