Marketing is all about persuasion. Of course, you could argue that some of the most successful brands of all time—Coca-Cola or Nike, say—got to where they are not by convincing people that their ...

Citations: Achar, Chethana, Nidhi Agrawal. 2023. Leaning into Stigma: Leveraging Variations in Moral Acceptability of Stigma to Enhance Mental Health Persuasion.