Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...

While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...

After a “wouldn’t it be cool if…” discussion with his friends, [Mistablik] decided to use his summer break to construct a soda vending machine that fit entirely within his school locker.