How Jordan Brand's "40 Years of Greatness" Campaign Took Flight
Interview with Jordan Brand executives about the development of "40 Years of Greatness" campaign and the company's plans for ...
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A History of Nike and the Brand's Athlete Partnerships
Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...
Ad of the Day: Jordan Brand imagines a world without its sneakers
The spot stars Michael Jordan, Travis Scott and DJ Khalid and is set to the tune of Queen’s Another One Bites the Dust.
16 Takeaways Brands Can Glean From Nike’s Return To Brand Building
Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...
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“You Can’t Ban Greatness”: Air Jordan drops new ad campaign featuring Jalen Hurts
JALEN HURTS – Michael Jordan’s legacy transcends basketball—it’s woven into sports, music, fashion, and pop culture like no other athlete’s influence. To celebrate 40 years of Air Jordan dominance, ...
LOOK: Eagles' Jalen Hurts wears red Michael Jordan 'Banned' cleats for 2025 Super Bowl vs. Chiefs
At one point during the 2024 NFL season, Jalen Hurts was fined for wearing different-colored cleats during a single game, and ...
Fresh Off Luka Doncic’s Trade to the Lakers, Nike’s Jordan Brand Luka 3 Signature Sneakers Are On Sale
After a blockbuster trade, NBA superstar Luka Dončić is officially part of the L.A. Lakers — and he's bringing his signature ...
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What Happened to the Jordan Brand in NBA 2K25?
In case you’re not aware of the story, the NBA was a much different place back in 1985 when Michael Jordan and Nike ...