Nissan was deep in trouble late last year when rival Honda offered a lifeline: a $60 billion tie-up that would help both ...

In addition to the new Seamaster, Baltic, Piaget, Hamilton, and Porsche Design also dropped excellent timepieces this week.

A company's logo is often the first touchpoint between a business and its customers. It's a vital part of brand identity and makes an instant impression. An emblem logo fuses visuals and text to ...

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Meanwhile, a gesture made by Musk at President Trump’s inaugural celebration that many construed as a fascist salute could further complicate the equation for big brands.

Advertisment With millions of devotees gathering from around the world, the Maha Kumbh Mela 2025 has become a prime opportunity for brands to connect with this vast audience. From opening ...

However, as luxury conglomerates and luxury mega-brands have emerged, many have shifted to a value-based pricing model. This approach emphasizes the perceived value of a product—for instance ...

"Luke Littler, he’s a mega brand in the making, although arguably he already exudes star power," PR expert Mark Borkowski explains in conversation with SunSport. "What makes him more interesting is ...

The brand has stated that 100% of the proceeds from each bracelet will be donated to Direct Relief, an organization that provides medicine, aid, and other essential emergency supplies to those ...

This was done for two reasons. First, it provided some brand synergy. The NFL’s logo features red, white and blue, so getting those colors into the Super Bowl logo every year was great for ...

Maha Kumbh becomes a mega touch-point for brands By Retail4Growth Bureau | January 21, 2025 From Coke, Dettol and ITC, to Blinkit and Relaxo, brands from diverse categories are lining up at the Maha ...