Hot rollers are back thanks to social media. R emember in the '90s, when everyone was constantly sporting soft, bouncy curls that looked totally effortless? Well, if you've been o ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

This year has already seen some incredible beauty launches, from The Inkey List's Ectoin Hydro-Barrier Serum, to Marc Jacobs' ...

Seamless tape-in extensions are a popular choice for those looking to add length volume or color to their hair without the permanence of other methods These extensions are lightweight natural-looking ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

“It’s about being able to step back and look at your result. Does it make sense?” says Stefan Funk, a particle physicist who ...

The art of hair layering is a fantastic way to add volume, texture, and movement to your hairstyle, making it look fresh and ...