At Max Mara they call the color of processed cashmere casha. It’s a cold, flinty gray. After a burning opening declaration of teddy coats, a field jacket, and an absolute belter of a classic cashmere ...

Duchess Sophie looked effortlessly elegant as she helped launch the 2027 Tour de France in Edinburgh this week. She stepped ...

Few coats are as investment-worthy as a Max Mara wrap coat. This camel piece, complete with oversized lapels and a removable waist tie, is a style you'll sport for decades to come. Perhaps you're ...

At Milan Fashion Week, meanwhile, sister brand Sportmax focused on reinvention and highlighted raw denim, supple leather and ultra-soft bonded fleece, as well as feminine cuts and modern accessories ...

From the opening look of Max Mara autumn/winter ’25/’26—a burgundy coat worn by Australian model Stella Hanan, whose hair flowed in a long, free mane—you could sense a message of power ...

Prada’s woman is liberated, Max Mara’s is an 'untamed' gothic heroine ... clusters of pearls as buttons on a wool coat; bijoux dangling from the neckline of a cabernet-coloured sweater ...

a camel coat and a red suit. Legend explains the brand name this way: The “Mara” comes from Maramotti and the “Max” from a fun-loving local roué in the town of Reggio Emilia—still the ...