This action figure includes so many body parts that you can reconfigure so you have two complete action figures!

Joker” stars Joaquin Phoenix and Robert De Niro are getting action figures along with a "Live With Murray Franklin" show ...

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

Hatchimals, Hot Wheels and Hex Bots are among the top toys on sale this year, according to the Toy Retailers Association. The ...

It can be hard for parents and gift givers to know what toys are going to be the most popular for kids. But toy review ...

Bronies can rejoice after years of failed bids. The list of inductees also includes Apples to Apples, 'Choose Your Own ...

After years as an also-ran, My Little Pony was enshrined in the National Toy Hall of Fame on Tuesday along with Transformers ...

The National Toy Hall of Fame, located inside The Strong National Museum of Play in Rochester was established in 1998. Meet ...

curator of dolls and toys. “The variety of figures promotes collecting as a pastime, too.” California retailers now required ...

A packaging mistake led to a very shocking surprise for one Indiana man who recently purchased a "Mattel Wicked Doll" online.