The rise of AI has already had a significant impact in the creative space, and there are few areas of business where this is ...

Key Takeaways Email sign-offs influence how messages are perceived and can boost engagement. Use AI and signature management tools for consistent, perso ...

Recommendation posts on Reddit may not always be genuine, according to personal finance company, WalletHub. Consumer ...

Quad’s Marketing Experience Center simplifies marketing complexity with AI, data-driven insights and integrated solutions.

If you were to go back in time a few years, Elon Musk had a sterling personal brand. He was an innovator, a genius who brought new ideas to solve the world’s problems. Someone who worked for his ...

Developed in partnership with the Conscious Advertising Network, the playbook provides actionable guidance for brands and ...

A family-owned printing company that provided marketing and other display graphics for nearly 50 years has sold to another ...

Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of ...

Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine ...

Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

In our view, narrow-moat Ralph Lauren's completed restructuring puts it on solid footing as it navigates macroeconomic challenges. In response to poor inventory control and heavy discounting in years ...