"Ethical marketing practices." Surely the phrase is an oxymoron. Or is it? Today, many people want to be more environmentally and ethically conscious when making product purchases. At the same time, ...

More businesses are incorporating AI into their marketing strategies to reduce costs and reach potential customers more precisely and efficiently. Below are some of the latest practices that ...

Decisions pending in deceptive-marketing suits against nicotine products could soon forge a path for related litigation.

To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.

Here are a few best-practices for using GA4 and examples of how the platform will assist marketing teams. Start off by checking the data for consistency between UA and GA4 to ensure the data is ...

For many attorneys, marketing carries an unshakable association with desperation. “Good lawyers don’t need to advertise,” goes the thinking. “The ...

The City of Baltimore is suing the two largest online sports betting platforms in Maryland, accusing the companies of a ...

The ABG Influencer Marketing Committee's, Jochen Bischoff and Marie de Ducla discuss transparency and the future of ...

The study highlights a critical need to regulate addiction-related marketing practices on social media, researchers concluded ...

A federal judge has ordered Johnson & Johnson’s Janssen unit to pay $1.64 billion for illegally promoting HIV drugs Prezista ...

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce the legal liability and reputational risks associated with ...

Last month, Arizona Attorney General (AG) Kris Mayes announced a lawsuit alleging that CBR Systems, Inc. (CBR), one of the nation’s largest cord blood banking companies, engaged in deceptive and ...