For one, look beyond media mix models and get real about incrementality,. the actual sales lift driven by advertising.

The new features are aimed at empowering advertisers with innovative tools that can help them drive meaningful campaigns ...

Amazon Ads has been working on key features for the Amazon DSP to deliver better customer experience and help advertisers ...

Harker Bos Group has created a resource to help radio sales teams position the medium's versatility in the full marketing ...

Promises to deliver brand differentiation for clients as AI and algorithms tend to make brand messaging identical and bland.

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

Recently, the firm has been leaning into its scale-driven cost advantage to emphasize its value offerings amid a challenging consumption spending environment. We view this strategy as prudent.

This new approach blends the visibility of high-quality media impact with the vibrancy and variability of smaller, deeper ...

Good afternoon. Thank you all for attending today’s Pinterest Inc. Fourth Quarter and Full Year 2024 Earnings Call. All lines will be muted during the presentation portion of the call with an ...

Pinterest reported $1.2 billion in Q4 revenue, an 18% year over year increase – and its first-ever billion-dollar quarter.

Skai, the leading omnichannel advertising platform for commerce media, and the Path to Purchase Institute (P2PI), today released The State of Retail Media 2025, an extensive, in-depth look at the ...

Discover cutting-edge digital marketing strategies that have been successfully implemented by industry leaders. This article ...