EXCLUSIVE: Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs ...

From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.

Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM). Previously under limited access, Meridian is now freely available to all marketers, ...

DeepSeek uses an approach called test-time or inference-time compute, which slices queries into smaller tasks, turning each into a new prompt that the model tackles. Each step requires running a ...

On January 20, DeepSeek, a relatively unknown AI research lab from China, released an open source model that’s quickly become the talk of the town in Silicon Valley. According to a paper ...

Tesla TSLA.O launched a redesigned version of its best-selling Model Y crossover in the United States, Canada and Europe on Thursday, weeks after it was first released in China. The refreshed ...

Tesla's updated version of the Model Y is now available to order in the US, Canada, the UK, and mainland Europe — weeks after it was unveiled in China. In the US, the refreshed car, including ...

Tesla has officially launched the new Model Y in North America and Europe after launching it in China earlier this month. The difference is that Tesla is now taking orders for both the older and ...

Marketing mix modeling optimization isn’t just a buzzword—it’s becoming one of the most dependable ways for e-commerce professionals to make smarter decisions. In an era where traditional models fail ...

PPC (pay-per-click) marketing is an online advertising model where advertisers pay publishers when users click their ads. Advertisers bid on the value of clicks based on keywords, platforms ...

Note that LMMM is not supported anymore, so we highly recommend you switch to Meridian. Marketing Mix Modeling (MMM) is used by advertisers to measure advertising effectiveness and inform budget ...