As social media grows in popularity, so do the opportunities for businesses to promote their products and services on a ...

Think outside the box with your video marketing. Here are creative, unique ways to use video in your marketing campaigns and ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

Marketing can be a powerful force. Here's how to ensure your marketing efforts are driving your industry toward good.

In an increasingly fast-paced advertising landscape, AI is no longer a futuristic concept — it’s here and a present-day necessity.

In an era of rising privacy concerns, customers want more control over their data. In 2025, brands that prioritize privacy and build trust will stand out. Franchises can leverage zero-party ...

Instead, concept cells develop for people or objects that we care about or have some history with. “The representation depends on the past experience of that organism and things that have been ...

As such, Paramount has done another marketing push for the movie by releasing concept art of some of the film’s most pivotal moments. The images include what seem to be previous iterations of ...

The battle for consumer attention is intensifying. Find out how new behavioral economics research has shifted our attention to attention.

Tata Motors isn’t exactly the first name that comes to mind when you think of premium vehicles, but the Avinya X concept, unveiled at Auto Expo 2025 in India, might just change that perception.