What was once an entry point into makeup has taken center stage in the cosmetics aisle and even become a coveted accessory.

For those who prefer a hint of color, today’s lip oils offer more than just hydration. With shade ranges that rival sheer ...

When it comes to manicure trends, Hailey Bieber never disappoints. Working with nail artist Zola Ganzorigt, Bieber has ...

They're usually touted in winter since they're an absolute blessing for chapped lips, but they also work well in spring and ...

which featured the subtlest pop of pink. Though she was being celebrated for innovation, the model decided to play into a fairly simple trend for the evening: lip gloss nails. Long and almond ...

Finding the perfect lip product can be overwhelming with so many options available. Let’s start with lip balms. Whether using ...

Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Hailey Bieber attended the Daily Front Row Fashion Los Angeles Awards where she was named Beauty Innovator of the Year. For ...

doesn't leave my lips sticky and leaves a lovely shine. I love this balm's pigmented bubblegum pink colour. It is such a lovely shade that compliments my skin tone." ...

SZA debuted her new vegan lip gloss line, Not Beauty, after quietly wearing the product since her Super Bowl Halftime Show ...