LeBron James is one of the most elite alumni's of the Swoosh but he revealed Reebok offered $10M before he entered the NBA.

LeBron James has revealed why he turned down a $10 million shoe deal at 18. The Los Angeles Lakers player appeared on the ...

As LeBron James continues his historic 22nd NBA season, another milestone looms in the not-too-distant future.

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

LeBron James has been the face of Nike basketball, signing a lifetime deal with the brand in 2015, reportedly worth over US$1 ...

LeBron James recently opened up on the New Heights podcast, hosted by Travis and Jason Kelce, sharing a fascinating story ...

Nike's sale section is starting to fill up. The Swoosh brand is starting the year off by knocking down the prices on some of ...

Gabe Vincent addressed the crowd and said, "I think it's important at this time that we come together as a city, as a community, as a family and help support those who are in need right now. Go Lakers ...

LeBron James added yet another milestone to his already legendary career Friday night, surpassing Michael Jordan for most ...

LeBron James scored 38 points, Max Christie had a career-high 28 and the Los Angeles Lakers overcame Anthony Davis’ absence ...

LOS ANGELES (AP) — LeBron James scored 38 points, Max Christie had a career-high 28 and the Los Angeles Lakers overcame Anthony Davis’ absence for a 114-106 victory over the Portland Trail ...