LeBron James is one of the most elite alumni's of the Swoosh but he revealed Reebok offered $10M before he entered the NBA.

“I absolutely love this shoe," another reviewer adds. "I am a big James shoe fan but this may be my favorite pair thus far ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

Before becoming an NBA legend in his own right, LeBron James once famously squared off against Michael Jordan and other NBA ...

LeBron James, one of the biggest stars in American sports, makes quite the impact on his legion of fans. During the Los ...

LeBron James has been the face of Nike basketball, signing a lifetime deal with the brand in 2015, reportedly worth over US$1 ...

"And I laughed at it so hard every single time. You wanna know what's funny? When I turned 40, the same guy said, 'LeBron ...

LeBron James recently opened up on the New Heights podcast, hosted by Travis and Jason Kelce, sharing a fascinating story ...

Nike's sale section is starting to fill up. The Swoosh brand is starting the year off by knocking down the prices on some of ...

The L.A.-area company is on track to increase sales to $10 billion by 2026, using a product and marketing strategy focusing ...

LeBron James added yet another milestone to his already legendary career Friday night, surpassing Michael Jordan for most ...

His shooting was 39% from the field and 36.8% from three-point range. The six-foot-four small forward also had offers from Ohio State and Duquesne, per ESPN. The Dukes, who are coached by LeBron ...