PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Copenhagen Fashion Week demonstrated the breadth of trends shaping the denim market.

Streetwear brand Playa Society has some of the most creative women's sports merch in the biz, and their Black History Month ...

In a world where fashion trends come and go at a lightening speed, there is one article of clothing that stands the test of ...

Kendrick Lamar was wearing women's clothing during his Super Bowl 59 halftime show on Sunday night. The 37-year-old "Not Like ...

If we can rely on Amazon for one thing it’s the retailer’s rating system, which allows thousands of real shoppers to determine which products are worth the hype. Using this system, we wanted to see ...

The best way to describe slacker jeans is bootcut, but not in that classically tight, early Noughties way. Rather, they’re ...

Represent launched a new Represent Women collection, which consists of 140+ items and is now available on Represent's website. The announcement was made on Instagram on February 13.

Bollywood actor Ranbir Kapoor launches his lifestyle brand 'ARKS' in Mumbai coinciding with Valentine's Day, featuring modern ...

A consignment store to serve college campuses, offering inexpensive clothes and low-priced household items, was an idea ...

This year’s Super Bowl halftime show was hardly a fashion extravaganza, with headliner Kendrick Lamar keeping things simple ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If the last 24 hours was any indication, we are about to re-enter an era of the bootcut jean. Yesterday, ...