Making toys for kids isn't rocket science, but few others have done it as well (or for as long) as Lego has. Fortune takes a ...

Sale 2025 includes tons of deals on Lego sets for adults and kids. The best Lego deals on Amazon include Lego flowers, scenes ...

Now, LEGO is capitalizing on Bluey’s success ... Packed with beach accessories and a toy car, this kit lets kids set off on imaginative seaside adventures with Bluey, Bingo and Mum minifigures.

Aimed at older LEGO enthusiasts ... Hasbro came to Toy Fair 2025 with a new PLAY-DOH Barbie collection that lets kids learn ...

Lego posted it’s yearly profits in March. They achieved record revenue in a year that was hard on the toy industry as a whole. The reason? Adults. Lego is luring adult builders who are willing to ...

“Bluey’s” huge success has landed the family into having its own LEGO ... features, toys, and beloved characters from the Bluey TV show, sparking imaginative role play for kids aged 4 ...

Lego is tapping into one of the world's biggest media franchises, Pokémon, for a new collaboration that drops in 2026.

Lego is taking market share in amid a struggling toy market as it reported strong ... 02:36 Brian Sozzi Is it, you know, kids are using more electronic devices or is it consumers?

LEGO collaborated with Bluey to create five new sets for preschoolers and up. They'll be released on June 1, and you can ...